Digital Learning for ASEAN Readiness: The Role of Bahaso in Enhancing International Communication Skills of Indonesian Tourism Workers

This study investigates the contribution of Bahaso, a digital learning platform, in enhancing the international communication readiness of Indonesian tourism workers amid ASEAN Economic Community integration. Using a descriptive qualitative design, data were collected from document analysis, semi-structured interviews, and assessments conducted before and after English language training programmes in 2021 and 2022. The results indicate a notable improvement in participants’ English proficiency, with post-test scores rising by 51% in 2021 and 30% in 2022. Beyond technical language skills, participants also reported increased confidence in cross-cultural communication and customer interaction. These findings suggest that digital learning platforms such as Bahaso are capable of delivering accessible, scalable, and context-sensitive training that supports regional workforce development. The initiative also addresses disparities in underserved areas while advancing national goals to strengthen human capital in the tourism and service sectors. Furthermore, the study emphasises the strategic role of private education technology providers as non-state actors in public service innovation and digital inclusion. Through sector-specific adaptation and collaboration with government entities, Bahaso, a module by a private company, contributes to ASEAN readiness and inclusive economic participation among the locals. The paper concludes that such models offer valuable insights for other high-contact sectors aiming to enhance workforce competitiveness through digital education.

DOI: https://doi.org/10.64233/VKOP7107